Wednesday, 28 April 2010
Evaulation
To experiment and produce the auxiliary texts we had Adobe Photoshop 7, which we used when producing our AS coursework. However I feel that using Photoshop 7 in A2 really developed my skills higher using that particular software in which I created a much more developed piece of work. Other skills such as using editing suite have developed since the foundation portfolio, as for that brief using the editing suit was not necessary.
For the advanced portfolio I decided to work individually as it meant that I could use my own ideas, create it myself, which meant it was much more flexible than it would be if I had worked in a group. Also because other student chose to do a music video, were as I thought it would be more creative and different to do a TV soap opera trailer, as no one else was doing this brief.
After planning and research the conventions of trailers and soap operas. I was able to start filming the footage I needed to complete the TV trailer, after completing it enabled me to develop and produce the auxiliary texts which I found easy because the TV trailer was an example of what I needed to include on my poster and magazine front cover, for example the characters, and the title of the soap opera I had produced.
What ways does your media product use, develop or challenge forms and conventions of real media products?
For the auxiliary products I already had knowledge of the conventions of the magazine cover as that was the content of the foundation portfolio, were I had to produce my own music magazine front cover, double page spread, and contents page. The knowledge I already had allowed me to develop my front cover straight away, as I needn’t research the conventions. However I did further research into TV listing magazine covers and analysed them. What I found helped me develop a recognisable TV listings front cover; I did this by following all the conventions.
TV listing magazine cover: Masthead, headlines, main image, plugs, date, price, website, issues no, and barcode.
I used all these conventional aspects of a magazine front cover for my own product, which made the magazine realistic. The main image I used on the front cover are the characters from the TV trailer, they are the same people used so that the product has continuity and also uses the conventions of a real media product. By producing the TV trailer in colour, it meets the contemporary technology of today’s society, which links in when my soap opera is set, in which is modern days. The masthead of the magazine, I came up with myself as because the magazine genre is soap operas, and because soap operas are watched on the television, commonly called ‘the box’, putting these ideas together of the ‘SOAP BOX’ I think worked really well, as TV listing magazine mastheads refer to television such as ‘we love telly’ and ‘TV guide’, following other media products conventions. I also used the conventions of this media product when choosing the colour scheme for my magazine front cover. As I did my research on TV listing front covers, it was noticeable that they use bright, happy colours such as yellows, pinks, reds, and blues. I decided to follow this convention by using a bright blue as the background on the magazine front cover, and also using the colour within the headlines and the masthead. I included a date, price, issue no, website and barcode on the magazine front cover following the conventions of this particular media product.
For the poster I had to produce I had to research the conventions of a poster as I had no media convention knowledge of a poster, as we hadn’t made one before. The only knowledge I had was posters that I have seen before. I researched and analysed posters from other soap operas, for example ‘gossip girl’ and ‘skins’. Both had similar conventions such as the images on the poster and the horizontal layout. I used this knowledge that I had gain to create my own poster.
Soap Opera Posters: Images, the name of the show, the date that the soap opera is starting, the channel which the soap opera will be shown, and the time it will be shown.
By following these media conventions I was able to develop the ideas I had for the posters. I created more than one poster which tests the conventions. On some of the posters I did not use some of the conventions such as putting on the time and channel which its shown, and not featuring all the characters shown in the TV trailer, by doing this I learnt that it was important to include all of the conventions because it gave the audience the information that was needed to enable that they can watch the soap opera, for example if the channel that it was being shown, in this case ‘SKY DRAMA 182’ the audience would not be able to watch it because they wouldn’t know where they would find it. This would cause problems for the company as ratings for the soap opera would be very low. The importance of the conventions encouraged me to make another poster that featured all these conventions. By doing this I think my chosen poster is successful in giving the information it needs to, as well as introducing the characters so the audience is already familiar, encouraging them to watch the soap opera.
TV Trailer
I feel that the most media conventions used are found within the main product. Within out the conventions of soap operas, the TV trailer would be unrecognisable as an advertisement for a soap opera. The first convention that I researched was the use of setting. At the beginning of the film I wanted to establish the setting by the use of establishing shots, tracking shots, and long shots. By doing this it allowed me to show the audience where the soap opera is set by showing iconic building of Hull such as the deep, and the Humber bridge. By establishing the setting it followed the conventions of the introductions of soap operas, for example in Coronation Street shows shot of the setting, such as the pub, and shop ect. And in the introduction of Eastenders shows a birds eye view of London, the place in that the Eastenders is set in. Therefore I decided to do this in my own soap opera trailer. Another convention found in soap operas are the use of stereotypical characters. I researched this further and found out the stereotypical characters in the British soaps coronation street and Eastenders which is on the early posts on my blog. Because this is one of the main conventions found in soap opera’s I was defiantly going to use it in my own TV trailer. However as my soap opera was going to be about teenagers, and not a variety of ages, it meant I had to think about the stereotypes of teenagers. In my finishes product the stereotypes I used were ‘the bitch’ named Louise, ‘the gay’ named Jonny, ‘the geek’ named Emily, ‘the loved up couple’ named Emma and Mark, ‘the jock (sporty) named Jack, ‘the girly girl’ named Sophie and finally ‘the rebel girl’ named Krystina. To really establish these stereotypes I had to show the actions that the characters would stereotypical do, for example the girly girl is applying make-up, the jock is playing football with anything he can find (cup), the bitch is fighting with another girl, and the geek is eating sandwiches in a toilet and looking at work sheets, it tells the audience immediately what the characters are like and also shows a variety of characters within the soap, in which some of the audience may be able to relate to. The music on top of the TV trailer was important as it sets the mood for the soap opera which I found on other soap opera trailers. The sound track I used is Le Tigre – Deception. I particularly chose this one because it was very fast, and upbeat the tone creates a happy, mad mood on the TV trailer, which wouldn’t have the same effect if the music was slow, and because the soap opera characters are all teenagers I wanted a song that give created a tone related to life. Another convention I used which is used in trailers are introducing the characters by the use of freeze frames and text giving the characters names. I got this idea from an Eastenders trailer (further on in my blog) introducing a new family to ‘the square’. It uses freeze frames and gives the names of the new characters, I particularly liked this idea, as it already get the audience familiar with the characters before the see the real soap opera, allowing them to feel involved. Overall I used the conventions of a trailer, and also the conventions of a soap opera mixed together to create a successful TV soap opera trailer.
How effective is the combination of your main product and ancillary texts?
In order to produce successful ancillary texts that match my TV trailer, I had to make the three texts similar to each other, I did this by using the same features that I featured in my TV trailer. I used all the same characters in my ancillary texts that I used in my TV trailer, to create continuity. The ancillary texts would have been less effective if I had used different people in the TV trailer. Another combination of what is featured in the TV trailer and the ancillary texts is the use of the same style and colour of the title FACES carried throughout. However, when producing the TV trailer I used another similar but different font title, it was only when I was creating the ancillary texts that I found a different text more suitable for the genre of the TV trailer therefore I transferred it on to the editing suit and put it on my TV trailer. I kept the continuity of the same style title so that it is recognisable to the audience were ever they see it. I also used the same date and the same channel, on the TV trailer, onto the poster for the same reasons, it also creates realism to the soap opera. The colourization of the both ancillary products and the TV trailer are the same, using exterior/interior lighting for the filming and interior lighting for the still shots of the characters used on the ancillary however I didn’t put on any colour effect to all of the products, keeping them all similar to each other. I used the colour as it shows contemporary technologies of the colour screen, presenting to the audience that the soap opera is set in contemporary times.
What have you learned from your audience feedback?
For my audience feedback I came up with 6 different questions on my blog, relating to the TV trailer I produced and both of the ancillary texts. The reasons why I used the Poll on the blog is so that it could be easily analysed and collected as my audience feedback instead of having individual sheets for each answers to the audience feedback questions. However I felt that the amount of data I got from having a poll on my blog was poor as not everyone would go on my blog and vote on the poll, this was the only disadvantage I found. The questions I came up with gave an general interest of what the audience watch and how often they watch it and in relation to the genre, these questions are Do you watch TV soap operas? And if so how often? The results I got from the questions is out of the 4 people that voted, 4 people said yes, they do watch TV soap operas, however this was not assessable until I found out how often they watched them. The answers I got from this question 3 votes for sometimes and 1 vote for all the time, they were no answers to not very often and never. The other questions I came up with give results from factors such as what do you think the target audience is, to which they all answered 15-20 years old, which is the target audience that I wished to aim at, what I learnt from the audience feedback is that my TV trailer is recognisable for the target audience, therefore it is successful in meeting its aims.
How did you use new media technologies in the construction and research, planning and evaluation stages?
They are many new media technologies that were used in the research and planning stages. The first, most obvious one is the use of Blogger, to present the research, planning and evaluation in a series of posts, which will give me the media grade. If the new technology of the blog wasn’t in use, then all planning and research for this production would have had to be on paper, which has many disadvantages as it is easy to loose pieces of paper, and also wouldn’t look as presentable. Blogger also allowed us to post up hyperlinks from the internet, such as videos. This is one of the first pieces of planning I did, I used the new media technology of the internet to research and find other TV trailers allowing me to get ideas from them. Video institutions such as YouTube was the main one I used when getting video clips of soap operas, the use of hyperlinks and URLS allowed me to post them on to my blog, therefore being apart of my research and planning. On blogger I used gadgets such as Polls which allowed me to get my audience feedback I also used search engines on the internet such as Google for research in stereotypes, it allowed me to find out conventions of soap operas and the stereotypes within them that I planned to use in my own TV trailer. I found out stereotypes from Coronation Street and Eastenders giving me ideas for my own characters.
To create the TV trailer I used an editing suite, which I hadn’t used before. It allowed me to experiment with the effects it had to offer such as dissolves, creating freeze frames, and effects such as the spiral, when the girls are fighting, and the love hearts when the young couple are kissing.
Creating my ancillary texts meant that I was able to use the software provided which in this case was the Adobe Photoshop 7, I had used this programme before in the foundation portfolio when creating a music magazine so I had some knowledge of what I was able to do on the programme. But this year however my skills were furthered because of the ideas that I wanted to produce such as placing each image of the individual characters without the background that was naturally on the image, by learning the skills I successfully made the ancillary texts.
Overall the outcome of the TV trailer I have produced and both of the ancillary text, I find are successful in meeting the conventions of trailers and the conventions of a soap opera. It is also successful in targeting its aimed audience, which was young adults aged 15 – 20 years old. I think I have created a strong promotional package overall, I am pleased with all the products I have produced.
Final Ancillary Products
Friday, 26 March 2010
Ancillary Products - TV Magazine Covers
These are two front covers that are same, however I used different colour schemes. It follows the draft that I made when planning the products. Creating the magazine front covers meant i had to follow all the conventions of a magazine front cover such as a masthead, headline, main image, date, price, website, issue no, barcode and plugs. And both of these magazine front covers follow these aspects. The main image is of three characters that are in the TV trailer I have produced, two girls and one boy. Like the posters I carried on with the title 'FACES' style and colour as it is the same when it is shown in the TV trailer, however on the left one I used ideas from the other TV listing magazine front covers, as the text and colour schemes are very bright colours therefore on one of my front cover I used a bright blue which i think works well with the mood of the soap opera. One the magazine front cover on the right the colour scheme from one of the posters was followed though onto the front cover, however I dont think it has the same effect as the poster does as I wanted to follow the brightness which is found in the the examples of TV listing magazine. I postioned the image in the centre of the page, because they are the main focus content in the magazine, it also helps the audience notice what the magazine is going to be about and what the main story in the magazine is going to be about. To follow the conventions of a magazine I had to come up with a masthead for the magazine. I came up with 'SOAP BOX' as the magazine is about soaps, and the 'box' is slang for a television. I think this worked well because it really establishes what my TV trailer is, and what I aimed to produce following the breif given. The headline 'THE CONTRAVERSIAL NEW TEEN DRAMA' is used to really establish to the audience what it is about, for example the audience not only have to look at the image to see that its teens which are in the soap opera but also it is stated in the headline, establishing the soap opera even more to the audience. It is also hightlighted as it has needs to stand out to the consumers so they are able to read it clearly. The bottom headline 'WE SPEAK TO THE STARS' tells the audience what is going to be in the content of the magazine, obviously an interview with the starts of the new teen drama. The audience may be interested in seeing what they have to say, which encourages them to buy the magazine. It is also hightlighted in a much wider edging, which makes it stand out even more, it is important as it shows what is in the magazine. I put the date, price, website, barcode and issue number on the front magazine covers to make the magazine look realistic, by following the conventions. Overall I think this layout magazine cover is good because it shows everything the audience or consumers need to see to encourage them to buy the magazine. It also promotes the TV soap opera in a good way because it is shown in a magazine but also uses the image, colours and layout to create a positive 'mood' to the new teen drama.
This magazine cover has also been produced by following the draft I had made early on. This one is different from the 1st front cover as it only has one main image, were as the 1st had 3 images. The image shown in the centre is the 'gay' from the TV trailer, we can see this because of the costume and dramatical facial expressions on the characters face. To really establish the gay character, I used a homosexual boy, so i could really convince the audience.
This cover also follows the conventions of magazine front cover such as the masthead, headlines, barcode ect. However this cover features plugs, in which it tells the audience what else is in the magazine not just the main feature, which is the FACES character one of the plugs is about the real soap opera 'EASTENDERS' and another features the real event of the soap awards, by using intertextual referencing it creates realism for the magazine and the TV trailer. Again like the posters and the other magazine cover I used the same style title 'FACES' and the same colour, for the reasons of continuity so the audiences recgonise the title where ever it is shown. This is not my faverioute magazine front cover as I find it plain, however it does follow the colour scheme of one of the posters, but like on of my earlier front covers (right) it seems too dull to be a front magazine cover as the others used bright colours.
This is the 4th of the magazine front covers. I created this one to test what it would be like if i focused on one character, but by using several images that I had took of the character. The colours used on this one are very bright, and really follow the conventions of a TV listing magazine by using the bright colours. I kept the masthead the same as the other front covers as I was pleased with the masthead I had come up with. The headline 'KRISTIE DEAKIN TELLS ALL ABOUT HER ROLE AS SOPHIE IN THE NEW DRAMA .... FACES' tells the audience immediatly what is the content of the magazine, and also tells you who, and what, it is discussing, which in this case is KRISTIE DEAKIN, and in the new drama FACES. The costume of the character goes really well with the colour scheme and the stereotypical character that she plays in FACES, which is the girly girl character. Because of this i used stereotypical colours of girly girls, such as pinks and purples, by doing this it already establishes to the audience what the character is like without necessarily seening the TV trailer. The title of the TV soap opera again has not changed, even though there is a definant colour scheme, for reasons that I have already mentioned. However I find this front magazine not meeting its necessary purpose as it only promotes one of the characters in the soap opera. I think this because as it is a new TV soap opera it should introduce more than one character, if the soap opera was well established this would be a good front cover for fans to read as they would be already familar with the characters.
Overall I think the best magazine cover are the first ones as they establish that the soap opera is new, and introduces characters. In terms of the colours of the two magazine covers, I think the brighter blue (left) is the best one for the type of mood I wish to have to introduce the TV trailer. Therefore the left one is my chosen TV listing front cover magazine.
Ancillary Products - My Posters
This is the second poster I produced, unlike the first poster it only shows some of the characters not all of them. I did this so I could see what works well, and what effect it would have on introducing characters to the audience. However I dont think it works as good as the poster with all of the characters positioned on the poster. As well as
the amount of images placed on the poster, this poster also has a difference in the position in which the title of the soap opera and date are placed, across the bottom. This poster also includes more information such as the channel that the soap opera is being showed on and also when it is going to be shown. However i have kept the colour scheme of the title and date, being amber and black as this is what is shown on the actual TV trailer. The background colour is another difference compared to the first poster, I matched the colour of the title 'FACES' to the colour of the background to see what it would be like with a matching colour scheme. In my opinion, the colour scheme does look good, however because the all of the characters are not on this poster I think it could be more sucessful in showing the audience all the characters but because of this it allowed the images of the characters to be positioned closer therefore the audience can see the faces of the characters. Another fault of this poster is the small font information, showing the channel that the soap opera is being showed on and also the day and time that it is shown, does not stand out that much. Because this is key information it needs to stand out because the audience may find it difficult to see therefore the audience will not be able to watch the soap opera. Overall I do not think this poster is as sucessful as the first one because it has many faults, and could be made better.
Planning and Drafting For Ancillary Texts(LIIAR)
#1
I created two different drafts for what I wish my finished magazine cover will look like. One features just one image of a character from my trailer, in the centre of the page with a headline, plugs, ect. The other one features three of the characters featured in my film with the name of the TV series i have created, plug lines and other conventions of a front magazine cover. I wish to create both of these to see which one looks best and how it appeals to the targetted audience.
Language- The language on the posters will be forms of text such as the name of the TV soap opera, the date in which it will start or be shown, the channel that the program will be shown on, and the time it will be shown. Putting across this information correctly means that presetenation of the information needs to correct such as the colour needs to be bright so that the audience are able to read it, but also needs to go with the mood of the soap opera for example mine shows the life of teenagers therefore I have chosen to use colours that are bright connotating a happy mood between the characters.
Insistuion- the insitution for the posters will be the company that made the soap opera and the channel in which it will be shown. If the channel is shown not only will it let the audience know where they can find it but if the audience have already watched programs that the channel shows and finds them interesting it would encourage them to watch the new tv series.
Ideology - the ideology for the poster is to advertise and inform the audience about the upcoming new soap opera. This will be shown through images and language that are prestended on the poster. Its function will to encourage the audience to watch then new soap opera.
Audience - The poster i aim to produce will aim to reach a mass audience. The poster will be placed in puplic places so that public can see it, places such as magazine, the internet, bus stops, billboards ect. With the content shown on the posters will tell the intended audience who and what the soap opera is about, for example because the posters will shown teenagers, older people are not likely to watch the soap opera as they cannot relate to the comtempory issues in todays society effecting teenagers, were as if a teenager was to see the poster, they are more likley to watch the soap opera because they can relate and hopefully enjoy the storylines, and stereotypical characters shown.
Representation- the representation will be shown through the genre of the soap opera. Establishing the conventions of the genre for example soap opera - stereotypical characters. The language and image will allow this, image such as the characters looking towards the camera, doing stereotypical teenager things, and wearing stereotypical costume. And the use of colours such as if the mood is happy bright nice colours would be used, if the mood of the soap opera was serious dark colours would be use.
Example Posters & Magazine Covers
This poster is from the American series 'Gossip Girl'. It shows the main characters within the drama. The characters are positioned boy, girl, boy,girl showing the different genders in the drama and shows that they are equal. The colour scheme is shown through the costume of the characters, either black/grey suits for the boys, white dresses for the girls, and other colours such as aqua green, which is linked in with the colour of the title, as the word GIRL is in the same colour as the shirts and dresses as some of the characters. The characters are all positioned sepratly, which is what i aim to do for my poster. Taking pictures of every individual character will able me to position then in a way i think is suitable and looks good on photoshop pro. It seems as the mood for this poster is very relaxed and glamourous, which is different to the mood in which I want to represent in my own trailer,poster, and Tv magazine. Also this poster does not have dates or time that the TV program is shown however on my own poster I wish to provide this information to the target audience, but i will produce a poster that doesnt to see the effect It has on the audience.
Skins
This poster is from the british Tv drama 'SKINS',which features teenagers in todays society. My aim for my own trailer is very similar to skins as it will feature teenagers in a college setting. This poster is very bright, and happy as the colour yellow establishes its mood. The characters are widly spread out in the foreground of the picture and the background. Each character shows stereotypical actions to which is shown in the series for example, 'cook' on the left of the centre girl, is showing facial expressions that show anger, and in the series, this character is very tempermental, and often gets in to fights. This poster like the Gossip Girl one doesnt give the date and time and were to find the show, and also doesnt give the title of the program it is advertising. However because these are the characters of the 3rd series, audiences will automatically know what this is advertising if they have watched the series before. However I will not be doing this as the breif describes as a new soap opera, therefore I would not be suitable for me to do this. The insiration I got from this poster, unlike the Gossip Girl one is the use of stereotypical characters, and the actions that they show that are stereotypical. In the gossip girl poster it is not noticable what the characters are like as they all show the same facial expression and are dressed in formal clothing.
Magazine Covers
This is a front cover of 'WE LOVE TELLY' magzine, a TV listing magazine showing what is going on in the soaps that are on the television weekly. On this particular front cover it shows two characters from the soap Eastenders. The couple within the soap are both muslim and this is portrated on this front cover, as we can see this through costume, as they are wearing stereotypical costume of what muslims, as a religious group would wear. By doing this is shows the characters within Eastenders, and does not show the real person that plays them. This is what I intend to do on my own TV magazine cover, show the characters as they are in the trailer. The colours used on this magazine are very colourful, and are bright. The reasons are for this is to catch the readers eye, leading them to read the main headline, encouraging them to buy the magazine. I also plan to use bright colours in my magazine to signify the young adults in my teenagers that have alot of life in them. Even though the setting in Hull seems dull, it shows a contrast between the surroundings and the people within the setting, which is what I plan to put across. Along the left hand side of there is three plugs from other soaps that link into the contents of the magazine. The mainhead line 'Happy ever after?' is positioned in the centre on top of the picture of the characters, it is also in a bright pink colour along with the colour yellow, both very happy colours suggesting that the mood of the magazine and the content in it are 'happy'
This is another magazine cover, however it is not a TV listing magazine but a magazine for Gays. The attitude magazine features two of the characters from skins, and one the blonde one plays a gay in skins. Again reference of the characters are followed throughout to magazine covers, as if the characters are real. The boy on right plays a hetrosexual boy in skins however at the time this magazine was published, in skins he had a fling with the homosexual boy Maxi (on the left). The colours used on this front cover, are mostly pastel colours but bright ones such as the yellow, this is also seen in the WE LOVE TELLY magazine. The main headline 'YOUNG ISSUE THE BOYS FROM SKINS GO GAY' is in three different pastel colours, adding varitety making the magazine much more presentable. It also tell the audience what is in the contents of the magazine with the tag line 'PLUS HOMO EMO, YOUNG GAY HEROS & TEEN DIARIES FROM WILL YOUNG, MATT LOCAS, JOHN BARROWMAN, ANTHONY CRANK, DAN GILLESPIE.' all of this is in the colour yellow again creating a bright, happy mood to the magazine and the issues it follows.
Location & General Planning
The beginning setting of my trailer is set throughout the city of Hull. Shooting landmark like the humber bridge, and iconic buildings such as The Deep,St Stephens Shopping Centre and Hull Paragon Station. I did this so that it would set the scene and audience's may recognise the setting.
The Deep & St stephens
Shooting Schedule & Plan of Shots
I plan to shoot my footage at college so that I get the right location, but also it allows me to cast the right characters that I want for the trailer. The planning and research will take place over the first months, for example in october,november, and december so that I can let the cast know when they will be needed. I plan to start filming during more nicer days, when the weather is good because the nicer weather creates a happy atomosphere which I want so this means February & March.
Plan of shots
- Firstly the shots of Hull and the iconic places in Hull (Hull paragon station,st stephens, hull truck, queens gardens, the deep and lastly the Humber Bridge (the main icon of hull).
- By the use of a sound bridge I will introduce the characters by the stereotypical actions, for example, the young couple kissing, the geek eating a sandwhich, and the bad girl smoking ect. This will be done for all the stereotypical characters I plan to feature in the trailer.
- Then I will do freeze frames for the characters for example - action - freeze frame - continue action. This will allow me to introduce the characters by name during the freeze frames.
- After the last character is introduced it will go back on to the humber bridge at the other side, the title will come up, the date, channel and time, closing the trailer.
Health & Safety considerations
Because I plan to film during college times there is many health and safety aspects to consider. By the use of props and actions I had to think about what would be suitable, and what was the best way to make sure it was safe, but presentable. These are the health and safety problems I took into consideration.
- When filming Hull, I have to make sure that the person driving was reliable, and has a full driving lisence so that I am not put into any danger, and also make sure that I wont be distracting the driving by filiming.
- The shots of the two girls fighting, I have to make sure that they are knowledgable of how to 'pretend' to fight, learnt in drama classes. I will have to cast someone within the college that has learnt the technique so no one gets hurt.
- The shots of the girl smoking, is already a smoker and to make sure that I film within a designated smoking area, therefore doesnt effect the health of others and doesnt cause damage to the surroundings.
- And other aspects such as cables, making sure they are not going to cause hazards, like tripping over, ect.
Thursday, 18 March 2010
Prop and Cast list
Jonny Kelly - the gay
Emily Potter - the geek
Jack Waller - sporty
Lousie Baker - bully
Krystina Cole - rebel/smoker
Kristy Deakin- girly girl
Emma & Mark - young couple
Prop list
Jonny as himself
Emily - sandwiches and paper
Jack - a ball/ or something to kick
Krystina - a cigarette
Kristy - lip gloss and mirror